Ask them about the thing while they are still looking at it.
Showcase puts something in front of the respondent — a design, a price, a policy — and the voice agent talks them through it, tying each answer to the part they had just seen.
The problem
An opinion about something nobody saw is not an opinion
Concept tests usually describe the concept. A paragraph about the new pack, a price written as a figure, a policy summarised in a sentence — and then a question about how the respondent feels. What comes back is a reaction to the description, not to the thing.
A description is already an argument
Whoever wrote the summary decided what mattered about it. The respondent answers that decision rather than the material.
Recall is not reaction
Asking after the fact tests what someone remembers. The useful answer is the one given while the detail is still on the screen in front of them.
The moment worth having leaves no trace on a form
In a room you watch a face change at the second slide. On a written survey that moment simply is not recorded anywhere.
What it does
The material and the conversation, in one session
Showcase puts something in front of the respondent — a design, a price, a policy, a new label — and the voice agent walks them through it a segment at a time, asking each question where it belongs rather than at the end when the detail has gone.
Each answer knows what was on screen
Answers are tied to the segment they were given against, so “the price felt high” is attached to the price and not to the study as a whole.
Otherwise it is the same conversation
The respondent’s own language, the same consent step, the same voice agent, and the same quality gate deciding what counts.
Built on every layer
The player the respondent sees, the authoring screens the client uses, the interfaces behind them and the agent’s own tools all exist. Nothing here is a sketch.
What it is for
The studies it is designed to carry
It is built for the questions where the material is the subject, and where a written description would decide the answer before the respondent opened their mouth.
Packaging, labels and shelf design
Two versions of a pack, and the reason someone reaches for one — said aloud while both are still on the screen.
A price or a plan before it is announced
What a customer says when the figure is in front of them, rather than what they predict they would do.
A policy, a benefit change or a training film
Employees reacting to the actual wording, segment by segment, instead of to a summary written by the team that wrote the policy.
Consent comes before recording, personal details are encrypted, and handling is DPDP-aligned in India.
We design the first study with you — including a Showcase segment, if a design, a price or a policy is what you need people to react to.